Off to Barcelona …

… for the largest gathering of Business Coaches in the world!

Our ActionCOACH Global Conference kicks off next week in Barcelona … with more than 300 coaches and their significant others in attendance.

Conference time is always a mix of stress and excitement, as we always go into Global Conference with a lot of new ideas and initiatives … and come out of Global Conference with loads of new learning, education, strategies and plans for the future.

This year … I’m focused on a lot of numbers … from the level of our revenues our coaches generate to the number of leads we are looking to consistently generate for our coaches.

Numbers are the language of business, and I’ve discovered that the best way to move any metric or benchmark in business is to have a good handle and understanding of the numbers that drive a particular business.

It’s hard to argue with numbers as facts … and it’s hard to avoid accountability if you truly run (and are run) by the numbers.

So … here are some good questions to help you start to benchmark your own numbers:

• Do you know how many leads your marketing program has generated today?
• Do you know what your highest margin product is right now?
• Your best-selling product?
• The number of competitors in your category?
• Their yearly revenues?
• YOUR yearly revenues? (Trust me … it’s a more valid question than you may think!)
• Do you know the “lifetime value” of your current customer?
• Do you know how much it costs to “buy” a new customer for your business?
• Do you know how much the average customers spends with you each time they buy?

If you know the answers to some of these questions …  great!

Now … how do you propose increasing your numbers in these areas?

If you don’t know … even better!

Now you have some homework to do … and while I’m networking and leading hundreds of coaches at our Global Conference, you can be digging into the numbers side of your business.

Because if you don’t know how the numbers are running in your own company, you run the risk of the numbers running you out of business …

And in this economy … that’s something no one (especially your customers) wants to see.

Jodie Shaw