Why “knowing your numbers” means ALL of your numbers …

Here’s a great example of how even “small” costs can add up over time, and in time, really start to “choke” profits:

Read about the impact of “swipe fees” …

As mentioned, one small business owner discovered just how the “swipe fees” on credit and debit card transactions added up … and not very well, especially for small companies.

This is a great example of knowing your numbers … and taking that knowledge a step further so that you have a good handle on ALL of your numbers (especially on the cost side).

That’s really the only way you can make better decisions on your own costs … and how to make it easier for your customers to do business with you.

Jodie Shaw