Oops! Huggies may have some messy diapers after all …

Saved this one for the end of the week …

Seems not everyone is impressed with Huggie’s new “take” on diapers.

Here’s a sample of some of the outrage …

And sample of the spot without commentary …

Of course, the PR on this type of thing can always be turned into a positive (and the “banned” Lane Bryant commercial was the subject of numerous news and talk show reports that showed the spot anyway).

Have a great weekend!

Jodie Shaw

Blue Jean Baby …

Here’s an interesting take on how to add-value to an existing product …

New Huggies Denim Commerical

One of the things I really like about this is the marketing aspect of this product, and someone’s ability to look at a very common item (read:  commodity) … and turn it into something unique and press worthy.

Whether this will turn into more profit for Kimberley Clark (the company that makes the Huggies brand) remains to be seen.

However, be on the lookout for the new “denim” … coming soon to a market (and a baby’s bum) … near you!

JS