“What’s in the Senate Small-Business Jobs Bill for You …”

This is a pretty critical time for small business on a lot of levels … so it’s more important than ever to be aware of how the “rules of the game” can and will be changing for you moving forward.

While you can’t control what the policy makers do, you can control what you do in your own business.

That means:

• Having a marketing system that actually generates cost-effective leads and brings customers to your door
• Knowing your numbers inside and out, from your breakeven points to profit margins on all of your products and services … and even seemingly “small” transaction fees, that over time can whittle away at your cashflow and profits (see my previous post on this here … “Swipe Fees”)
• Finding ways to cut costs and expenses, but more importantly learning new and effective ways to growing your top line revenues and bottom-line profits (because the only way to survive is to grow … and you can’t “cut” your way to success)
• Hiring a Business Coach to help guide you through these processes … and to keep you and hold you accountable to getting your goals and objectives

So … take a look at what the policy makers may or may not have in store for you …

More importantly, make sure you get the skills, learning and knowledge you need to successfully run your business … then it won’t matter so much what other people do.

That way, you’ll have more control over your own future … because you’ll be relying less on others, and more on the things YOU can do.

Jodie Shaw