Tuesday’s Answer … Branding or leads? What do you think?

So … what’s more important for a company (including yours) … branding?

Or leads?

Many creative types who work in ad agencies (and who love to spend an owner’s money) would say branding.

After all, without a brand, how do you drive customers to your business?

But think of it another way …

Without leads … how do you build a brand?

In the world of ActionCOACH, marketing isn’t creative or high concept layouts.

Marketing the ActionCOACH way is simply math.

If an ad generates cost effective leads for your business, it’s a good ad.

If it doesn’t, it’s not.

This is a hard lesson for a lot of marketing people and agency types to deal with in working with our company (or even in our company!) … and our clients.

Because as a marketing-driven CEO, I only care about tactics and strategies that drive leads into a company … at a profit.

That’s the only way to turn your marketing “expenses” into “investments”.

After all, could you afford to continually buy a share of stock for $10 and sell it for $5?

So … why would you continue to buy an ad or run a marketing campaign that doesn’t make you money?

Branding or leads …

Which is more important for you?

Jodie Shaw