Web video … starring your CEO?

Here’s an interesting take on how some savvy CEO’s are truly embracing technology and using video online to leverage their companies, sales … and yes, even their brands …

Read the article here …

Never before has it been easier to use technology to create multimedia platforms … and this is a great indication of how leaders at the top of their organizations see both the value and potential of this technology.

As a leader of your own organization (or team … or department) … how comfortable are you with this type of platform and technology?

If you are very comfortable with it … great!

What are you doing with it?

Can you leverage it for your organization the way these leaders have done it for theirs?

For those of you who are not so comfortable in this new media age … you need to find a way to get real comfortable with it really quickly, or find someone who can help you with the process and technical aspects of this media.

While new media and online media isn’t marketing nirvana … it’s pretty close.

In our own testing and measuring, the ROI we can generate from an online campaign is significantly higher than that of more traditional and conventional media.

Not to say you should ignore those media options.

You shouldn’t.

But you shouldn’t ignore what is going on in the new spaces, either.

In this case, ignorance isn’t bliss … and it will damage your business in the long-run.

Jodie Shaw