What would you do differently if you had to land business … with no money?
Pity the poor corporations who try to incrementally move sales and market share with multi-million dollar ad campaigns that do little for either sales or market share (and even, for that matter the more misplaced desire of better “branding”).
What if you had no money … and still needed to get customers or clients?
Here’s an interesting article on successful ways to do just that … and all it takes is an unconventional mindset and a desire to get the most out of the very least …
Getting clients with no money …
(At ActionCOACH, we also call that value – or better yet – leverage!)
The great lesson here is that there is always a way to get something … or to get something done.
Here’s another way to think about it: How would a big company (say a Procter & Gamble, Nike or Apple) change its advertising and marketing approach if there were no ad or marketing dollars?
Would that company get a spokesperson or run a lot of ads that weren’t tested beforehand and measured for responsiveness and actual unit sales?
Or would that company be a bit more creative and innovative and direct-response driven?
Something to think about … and some good ideas from others who have “gone before you” and who have done just exactly that.
Who knows?
You just might find the best way to get more business … is to act as if you had nothing to work with – and start your own thinking and planning and strategy straight from there.
Jodie Shaw
Tags: Action coach, advertising, Jodie Shaw, marketing, no money advertising
ActionCoaching | Jodie Shaw | 
August 26, 2010 9:18 pm
